The B2B marketing funnel is changing rapidly.

It used to be, you slapped up a landing page for a free eBook, got people’s emails, then followed up with them until they became a “buyer”.

Nowadays, the buyer controls more of the process than ever.

Our job is to support the buyer with relevant information until they’re in-market and ready to buy.

Cheap tactics don’t work anymore.

The Future of B2B Marketing

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